Most agencies report platform ROAS and call it a win. WRK is the bridge between finance and marketing: paid media, creative, and lifecycle run against contribution margin, so every dollar has to earn its place on your P&L.
A 30-minute read of your unit economics and ad accounts. You keep the findings either way.
THE SCOREBOARD · LIVE
Last 30 days
Ad Spend
$3.64M
MER
5.30
Order Revenue
$19.26M
New Customers
73,031
Net Profit
$13.11M
MER
AOV
Repeat Customers
Gross Sales
Gross Margin
Blended ROAS (MER)
Meta · MER 5.30 this week
Klaviyo · 31% of revenue
THE SCOREBOARD · LIVE
Last 30 days
Ad Spend
$3.64M
MER
5.30
Order Revenue
$19.26M
New Customers
73,031
Net Profit
$13.11M
MER
AOV
Repeat Customers
Gross Sales
Gross Margin
Blended ROAS (MER)
Meta · MER 5.30 this week
Klaviyo · 31% of revenue
Most agencies report platform ROAS and call it a win. WRK is the bridge between finance and marketing: paid media, creative, and lifecycle run against contribution margin, so every dollar has to earn its place on your P&L.
A 30-minute read of your unit economics and ad accounts. You keep the findings either way.
$100M+ in annual client sales
60+ brands, dealers and retail networks
Inc. 5000 honoree
Klaviyo Master Gold partner
$10M Managed Monthly Spend
TRUSTED BY
WHO WE WORK WITH
Different sales motions, different data, same question: did the marketing make the business more money than it cost?
01 · E-COMMERCE BRANDS
Seven and eight figure Shopify brands that need paid media, creative at volume, and lifecycle run against CAC, MER, and contribution margin by product.
Meta
Klaviyo
Creative
CRO
02 · LOCAL BUSINESSES
Dealers, showrooms, home services and any business that sells in person and needs local leads. We measure against lead quality, response time and closed revenue, and we came up on the sales floor.
Local Paid Media
Landing Pages
CRM and Follow-up
Events
03 · RETAIL NETWORKS
Brands with a network of retail stores. We run advertising that drives incremental lift in both new and returning customers, store by store, with a baseline for every location so the lift can be measured against it.
Foot Traffic
Store-level Attribution
Retention and Acquisition
Lift Reporting
RESULTS
Revenue, margin, and leads. Not impressions, not engagement, not a dashboard that only looks good inside the ad platform.
E-COMMERCE · OUTDOOR HARDWARE
from $2M in annual revenue in 10 months, with MER up from 2.40x to 4.92x
E-COMMERCE · LUXURY FURNITURE
annual revenue in two years, at a 5.0x MER on $2.3M of ad spend
E-COMMERCE · LUXURY RUGS · GOOGLE ADS
Google Ads revenue since the rebuild
ROAS on that revenue, brand and non-brand.
STRAIGHT FROM SHOPIFY. SCREENSHOTS, NOT SLIDES.
Year to date
Compare: previous year
Total sales
↑ 988%
Last year
Compare: previous period
Total sales
↑ 177%
Last year
Compare: previous period
Total sales
↑ 113%
Year to date
Compare: previous year
Total sales
↑ 115%
WRK BY THE NUMBERS
An Inc. 5000 agency owned and run by operators who have built, scaled and sold companies of their own.
ANNUAL CLIENT SALES
across 60+ brands, dealers and retail networks
MANAGED AD SPEND
per month
Fastest-growing private companies
Klaviyo partner tier
CREATIVE OUTPUT
pieces a month on our largest accounts
LARGEST SINGLE ACCOUNT
in monthly ad spend, run on contribution margin
THE ROAS TRAP
The platform sees spend and revenue. It cannot see your cost of goods, your cost of delivery, or the fact that the "winning" campaign is selling your lowest-margin product. We run marketing on the number your CFO uses, and we show the work.
WHAT THE PLATFORM SEES
Ad spend
Revenue
ROAS
Looks like a win. Gets scaled.
WHAT THE BUSINESS SEES
Revenue
COGS
Cost of delivery
Ad spend
Contribution
Same campaign. Nothing left for the business.
HOW WE WORK
Finance cares about profit. Media cares about campaign performance. Creative needs enough output to keep testing. Most companies let those three run separately. We run them as one team, on one number.
01
Unit economics, cost of delivery, MER, and forecasts come before the media plan. Your CFO gets a number they recognize, and your marketing gets a budget it can defend.
Forecast
Actual
02
Our largest accounts run 180+ pieces of content a month. Spend moves to what is winning on its own, so you are never waiting on a monthly meeting to find out what worked.
ONE MONTH OF CREATIVE
■ WINNERS GET THE BUDGET
03
Restricted categories, retail and dealer attribution, unit economics that are currently upside down. When the standard playbook does not fit, we build the strategy around the actual problem.
Restricted category ads
WE DO THIS
Sale happens in a dealer showroom
WE DO THIS
Negative contribution margin today
WE DO THIS
THE WORK
We produce over 180+ pieces of content a month for some of our larger accounts. Statics, video, UGC, email and landing pages. Different formats, one scoreboard. Each piece earned its spot by moving a number.
You get a named Growth Lead, a shared scoreboard from week one, and a plan with dates on it.
DAYS 1 TO 14
Diagnose
Unit economics by product and channel, cost of delivery, current CAC and MER, creative and account audit. You see where the money is actually made before we touch a budget.
DAYS 15 TO 45
Rebuild
Accounts restructured on cost controls, creative production started at volume, landing pages and lifecycle flows rebuilt for the products and locations that clear margin.
DAYS 46 TO 90
Scale
Budget follows contribution, not ROAS. Forecasts get updated with real data, and you decide the next dollar with the same numbers finance uses.
WHY BRANDS SWITCH
THE USUAL AGENCY
WRK MARKETING
What gets reported
The usual agency
WRK Marketing
Who is in the room
The usual agency
WRK Marketing
Creative output
The usual agency
WRK Marketing
When the sale happens offline
The usual agency
WRK Marketing
How you find out what worked
The usual agency
WRK Marketing
WHAT WE RUN
Take the whole system or start with the piece that is leaking the most margin. Every service reports to the same scoreboard.
Meta and TikTok run on cost controls, so spend follows the winners without waiting on a human.
Google and YouTube built around margin by product, not just cost per click.
Klaviyo lifecycle that turns first orders into repeat customers and dealer leads into appointments.
Static, video, and UGC at the volume paid social needs to keep learning.
Pages built to convert the traffic you already pay for, per product or per location.
P&L, CAC, MER, and contribution margin by channel and product, with incrementality tests when the platforms disagree.
FREE PROFITABILITY AUDIT
We look at your ad accounts, your margins, and your creative and come back with what we would change first. You keep the findings whether or not we work together.
We reply within one business day. No newsletter signup, no drip sequence.
Read-only account access · NDA on request
Your numbers are never shared by name
Two minutes on the form below. We reply within one business day.
Read-only access to your ad accounts and a few margin inputs. We do the work.
Where the money is leaking, and the first three changes we would make. Yours to keep.
