Reduced CAC 24% in 1 month while maintaining new customer revenue. Identified customer purchase behavior that helped create a new product offering.
Uncovered a Hero SKU for paid advertising, adjusted to an evergreen business model, led to 62% YoY growth
Identified hundreds of thousand in annual spend being wasted for a brand executing an influencer marketing strategy at scale
Formulated new product sampling offer that reduced CAC and improved 150-day LTV an additional 50% over LTV
Forecasted Contribution Margin based on Spend